Want to know something about UM Records? Ask about licensing, send demo's or get on the promo list? Then this is the page for you...

About UM Records


UM Records was launched in September 2011 by untitledmusic founder Richie Hartness with more than two decades of promoting, writing, playing and introducing new music to his name.


The labels aim has always been to provide a springboard to new producers, often teaming them up with more established names on releases. UM has been a rich source of up and coming names, many of whom have gone on to big name labels following their time being promoted by UM and all have benefitted from advice and guidance on how to progress from unknown producer to being an in demand name and much sought after producer for other labels around the world.


Across digital and vinyl platforms UM’s sound is ever evolving, always emotive, often challenging the ‘expected sound’ and a name you can trust to bring you the very best of deep house.


The artists roster reads like a “who’s who of deep house” with Marvin Zeyss, Dilby, Tim Andresen, Deep Spelle, Deep Active Sound, Rishi K., BiG AL, Phasen, Yigit Atilla, Evren Ulusoy, Edmund, Karol XVII & MB Valence, Blakkat, Atnarko and Giom being just some of the names we’ve had the pleasure of working with.


UM’s approach to business is a hallmark of its stature too – and its success in returning royalties to its artists goes to prove that underground music can be financially successful (even if that’s only a moderate one). From contract dealings to mastering approvals, from promotion to online presence, licensing and those all important royalty statements, so often never seen by artists, UM prides itself on being commercially minded and innovative underground label for a modern music industry.




Email: richie@um-records.com

PO Box 24221, Manners Street, Wellington 6142, New Zealand


For all press enquiries, artwork, logos, artist photographs or general information please contact richie@um-records.com




UM Records releases are available for worldwide licensing directly from us. In our short history we have already featured on a number of compilations for Beatport, House Afrika, Exotic Refreshment, Alma Soul Music and Occhio GmBH.


If you’d like to enquire about licensing contact:



Sending Demos


UM Records is restructuring how we do business with our producers in an effort to deliver better returns for them in an increasingly difficult sales environment.


From December 31 2015 all past, present and future releases will have royalties passed directly to the producers, with the label taking just 10% revenue - offering a 90% return on sales and streaming - a figure unrivalled amongst our peers in the industry - and a move that will see UM Records become a truly artist focused label.


In putting the emphasis on benefitting and helping promote producers that make the ‘UM Records grade’ it’s only fair the financial onus is theirs too - producers lucky enough to be accepted onto the release schedule will be required to finance their own mastering costs by mutual agreement.


UM Records releases will still benefit from promotion on the Deep House fans page (boasting over 173,000 likes) and both the UM Records and untitledmusic.org channels - a significant marketing and sales advantage in the current ‘mpfree’ culture.


OK, with that out of the way, and before you get too far, best read this bit...


You've made a new track and are exited to share it and maybe get it signed, rightly so!


But take a moment to read this 'how to submit a demo’ guide and save us all some time and pain.




1. Don’t bother sending the track if it’s already been publically available online for days and touted around 20 labels before you got down the A-Z to UM.


2. Don’t attach your mp3 to the email - we want streaming links only, we won’t download zip files, Dropbox links etc - upload privately to Soundcloud and send us the secret link to listen to.


3. Don’t add us to a list of 10 labels, you’re spamming in one hit to save time.


4. Don’t presume your music is right for us. Take the time to listen to the tracks we’ve released and ask yourself does your track suit the sound?


5. Don’t just send us a link to your profile or 20 different tracks - we’re not going to wade through your entire catalogue to find something - choose your tracks wisely.


6. Don’t just say “Hi, here’s my demo” - Give us some useful info about you (eg. other labels and producers you've worked with).


7. Don’t just send us a bootleg or track bursting with samples - we’re not about to spend the time getting clearance for it all - if you use samples - get clearance before you contact us.


8. Don’t call your demo Track 1, Track 2… label your tracks well so we can remember them when we’re discussing them (eg. Artist Name - Title - Version - etc).


And finally, be patient! Due to the amount of prog house, hard house techno jibber jack, dubstep, jackin house and other shite we get, it might take me a while to come back to you - but we will! If you're going to chase me up - give us a week at least! ;)


Ticked all those boxes? The email us at demos@um-records.com


Promo List


UM’s promo list is a pretty elite group of taste makers, hand picked by us to spread the word about our releases. We don’t just add people to the list without knowing what we get in return, so be warned.


We are looking for DJ’s, Bloggers, Press and Radio people that can demonstrate a return on our investment, ie. we give you free music, what do you do for us?


If you think you can help promote UM and make us famous then apply here:


richie at um dash records dot com